In honor of Dog Bite Prevention Week (May 17-23), kid-dog training and relationship experts Leah Hatley and Justine Schuurmans of The Family Dog™ have launched Stop the 77. Sponsored by PetSafe® brand, the three-part campaign aims to educate the public about how to really respect dogs and help keep kids safe around the dogs they know.
The Stop the 77 campaign is comprised of the following three elements:
- A must-share video that tells the story of family dog’s experiences from the child’s perspective, followed by the same story told through the dog’s eyes, which clearly shows the tragic effects of misunderstanding our family dogs. https://www.youtube.com/watch?
- An upbeat, informative website featuring cool graphics and music videos that teach kids to respect dogs, understand what your dog is trying to tell you and how to help Stop the 77 by sharing this information.